MCN 2024

In April Biden signed a potential TikTok ban into law. ByteDance, the company that owns TikTok has until January 19, 2025 to sell their app or risk its removal from app stores in the US. In preparation for TikTok’s potential, eminent demise, this 15 minute fast-paced session will provide a quick overview of alternative use cases for short form video content in a post-TikTok media landscape. This presentation will aim to answer questions like: How can museums leverage short form video content for engagement on other social media platforms like YouTube Shorts and Instagram Reels? How do audiences on these alternate platforms differ from the TikTok audience? Where will the TikTok audience go? Through experience and analytics, the co-presenters will share how the National Constitution Center is prepping for a potential, post-TikTok future.