MCN 2024

Artificial Intelligence has rapidly emerged as a transformative force in the museum community. As museum professionals, understanding the basics of AI and its implications to our industry is crucial. This presentation provides an overview of AI and delves into the various opportunities, challenges, and serious concerns that we must face together.

AI can offer the museum community tools from enhancing the visitor experience to improving how we do our business. AI-driven efforts can revolutionize how we do our work and foster innovation. However, AI in museums raises ethical concerns, especially regarding visitor data privacy and information biases. Equally important, over-reliance on AI might diminish the human touch, risking the loss of authentic, trusted connections museums aim to foster. There are real concerns about AI as it can distort, misrepresent, or oversimplify complex historical and cultural narratives. If not properly trained or contextualized, AI will perpetuate biases or misunderstandings. As museum professionals, it's our responsibility to approach AI with a balanced perspective, harnessing its potential while being mindful of its implications. Collaboration, continuous learning, and open dialogue will be key as we navigate this intersection of technology, innovation, and culture.

In August 2022, the Indianapolis Museum of Art (IMA) at Newfields was awarded a Museums for America grant from the Institute of Museum and Library Services (IMLS) to support the comprehensive redesign of their online collection, including a complete overhaul of the underlying infrastructure. The project, Open and Integrated: Redesigning Newfields’ Online Collections, will be completed in August 2024, resulting in the expansion of Newfields’ existing online art and historical collections into a single, integrated collections portal (https://collections.discovernewfields.org/). In addition to the delivery of art collection data and assets, the integrated collections portal will serve as an access point to the IMA’s full exhibition history, archival collection descriptions, item-level information, and digitized audio and visual materials from the Indianapolis Museum of Art historical and exhibition files, the Indianapolis Museum of Art archives, and Stout Reference Library artist files. The goals and deliverables of the collections portal redesign—led by a cross-departmental team—considered a variety of technical approaches, ethical considerations, and sustainable practices that have been central to this two-year project:

In this session, Anne Young, Director of Legal Affairs & Intellectual Property, will provide attendees with an introduction to Local Contexts (https://localcontexts.org/), whose Traditional Knowledge (TK) and Biocultural (BC) Labels “offer Indigenous communities a tool to add cultural and historical context and cultural authority to cultural heritage content in their own local digital heritage archives as well as in digital archives, libraries, museums and other digital repositories globally.” Following this introduction, Anne will detail Newfields’ implementation of Local Contexts’ Notices and Labels within the museum’s CMS and how that cataloged information is presented to increase understanding and respectfully care for the IMA collection while grounding Indigenous rights.

Kunstsilo is a brand new art museum in Kristiansand, Norway. A former grain silo has been remodeled into a distinctive gem for Nordic modernist art. In the same way the siloes inside the building was cut to create the open Silo Hall, new technology has been explored to create new space for engaging the audience. Inside, several innovations in immersive production and interactive content for families and teens are available. In this session, we will explore three highly innovative solutions in Kunstsilo. We will go through the steps from early phase idea, over the obstacles met during the way and to launch and visitor feedback. The session will use three projects as case studies. All the projects presented involve reaching new audiences through applying different technologies:

1. Pride and prejudice - How the immersive inhouse-production of “Fun fair” by Reidar Aulie became a success for audiences as well as art critiques. When Kunstsilo launched the idea of creating an immersive experience of the painting “Fun fair” by Reidar Aulie, we were very aware of the poor critiques received by immersive productions elsewhere. We have experienced that the art community has prejudice against immersive productions, and wanted to show that it can be done differently and respectfully. A major goal of the project was to create an immersive experience that made the original artwork shine and evoked more interest in the painting itself.  
2. Catch me if you can - Using design thinking and escape room dramaturgy on the world’s largest tablet for teens. Many teenagers visit art museums as part of a school field trip, but few of them come on their own initiative, in their spare time. Through workshops with teens, one of the things they highlighted as interesting was doing fun activities – such as escape rooms- together with their friends (without adult supervision). We took them by their word, and through a series of tests, failures and new prototypes, we have created a detective game for groups from age 10 and up. The players must get through escape room–like tasks and use the exhibited art to solve puzzles to catch a spy in Paris in 1940 before the time runs out. The game combines a huge tablet with physical props and the art exhibited in the room. 
3. The good, the bad and the ugly – Overcoming hurdles in the process of going from audio guide to augmented reality guides. Based on audience feedback – especially from parents who seeked a way to introduce their younger children to art – Kunstsilo wanted to try out a new take on the classic audio guide. Together with LuzidLab we have created augmented reality (AR) guides; one for families and one for individuals exploring Kunstsilo. The AR guide app allows for video and audio content, music, games, 3D effects and artwork animations. However, getting to a production worthy app has been a rocky road, and we will share form our learnings